“Great design is something you feel. It’s like visual music, and when you hit that magic note of harmony, you just know”
– Geele Soroka
Geele Soroka is the principal and Senior Interior Designer of Sublime Interior Design Ltd that was curated by Geele in 2003. She has over 15 years of experience in the industry, a background in business fundamentals, psychology of sales and marketing and dedicated customer service. She has worked alongside many realtors. She completed her interior design program at BCIT, British Columbia Institute of Technology and holds her NCIDQ license for the National Council for Interior Design Qualification and is a member of IDC, Interior Designers of Canada and GVHBA, Great Vancouver Home Builders Association. Geele has received countless awards such as, Ovation, Georgie and International Properties awards for her designs, as well as created set designs for a range of celebrities such as Jamie lee Curtis, Joan Rivers, Sir Sidney Poitier, Clara Hughes and Maya Angelo. She is published in a few different books by Panache Publishers, various magazines and newspapers and has also been featured on TV and radio. Her design philosophy is simply stated in the company name – SUBLIME. Geele Soroka’s guiding principle is that form follows function and she believes that the design process garners influence from personal history. She strives to incorporate both hers’ and the client’s ideal to create that singular space that speaks to them and all visitors on a personal level.
The signature style of the firm is West coast contemporary with an elegant traditional twist. However they are not limited to one style as they have a talented team that are able to compose various styles as needed and which are showcased in their portfolio. People are the product of their environments and Sublime helps create designs that are harmonious and have a beautiful balance, unity, and flow. SUBLIME influences are derived from culture, family, travel and quality of life to create harmony. There is a musical quality to the work of the firm.
Sublime’s primary focus is about luxury custom homes and multifamily developments. The goal is to execute the budget, schedule and quality in all projects, while thoroughly articulating the true needs of the client and project. The team is known for their professionalism and strong dedication to superior customer service. Working closely with both the construction team and the client, efficient communication is established to eliminate errors and unnecessary delays. Sublime works to clearly identify and categorize the restrictions, goals and define the uncertainty in between. Meticulous research goes into each project in order to deliver a product that not only meets the client’s immediate needs but also provides something unexpectedly elegant. Every project will have its own particulars and restrictions but it’s about how to create a solution that will be beneficial for the project. The Sublime team works hard to examine those restrictions and turn them into positive solutions, all the while maintaining strong customer service and communication skills, and beautiful designs that are truly Sublime.